By NUMBERS OF NIGERIANS ACROSS MOST SOCIAL MEDIAS
Here is an estimate for the total numbers of Nigerians across most social media, Instagram, Facebook, X (formerly Twitter), Youtube, Tiktok, and Snapchat.
It’s important to note that different reports may provide slightly varying figures, but this number is consistently cited by sources like DataReportal, which bases its data on Google’s advertising resources.
Some older reports might show higher numbers, but recent trends indicate a slight data fluctuation, for example, Youtube on its potential ad reach in Nigeria between early 2024 and early 2025.
■ YOUTUBE
According to various sources, the number of YouTube users in Nigeria in early 2025 is estimated to be around 27.0 million.
■ X (FORMERLY TWITTER)
Based on recent reports, the total number of Nigerians on X (formerly Twitter) varies slightly depending on the source and the specific date of the data. However, here’s a summary of what’s available:
▪ World Population Review (August 2024 data): Lists 8.4 million X users in Nigeria.
▪ Intelpoint (January 2025 data): States Nigeria has 7.57 million active X users, contributing significantly to West Africa’s total.
While older reports might show lower figures, more recent data from late 2024 and early 2025 suggests a figure in the range of 7.5 to 8.4 million users.
■ TIKTOK
Recent data indicates a significant number of TikTok users in Nigeria. As of early 2025:
▪ Intelpoint reports that Nigeria contributes 37.4 million users out of West Africa’s total, making it a dominant TikTok hub in the region.
▪ Famewall also lists Nigeria with 29.74 million users as of 2024.
▪ Techlabari cites an estimated 27.39 million TikTok users in Nigeria.
While there’s a slight variation in the exact figures, it’s clear that TikTok has a very strong presence in Nigeria, with user numbers generally ranging from 27 million to over 37 million.
■ FACEBOOK
Recent data from early 2025 indicates that the total number of Nigerians on Facebook is estimated to be around 38.7 million to 51.2 million.
Here’s a breakdown from different sources:
▪ DataReportal (January 2025): states that Facebook had 38.7 million users in Nigeria.
▪ Intelpoint (January 2025): Also reports 38.7 million users, highlighting that Facebook slightly leads TikTok in user numbers in Nigeria.
▪ World Population Review (2025 data): Lists Nigeria with 51.2 million Facebook users.
While there’s a range in the reported figures, it’s clear that Facebook remains a dominant social media platform in Nigeria, with tens of millions of users. The variations might be due to different methodologies in data collection (e.g., ad reach vs. active users) or slight differences in the reporting periods.
■ INSTAGRAM
Estimating the exact, up-to-the-minute number of Nigerians on Instagram can be tricky as these figures fluctuate constantly, and different data sources may use slightly different methodologies (e.g., active users vs. ad reach).
However, based on the most recent available data for early 2025, the number of Instagram users in Nigeria is generally reported to be around 12.6 million to 12.7 million.
For example, NapoleonCat consistently shows 12,635,900 Instagram users in Nigeria for January, March, May, and June 2025. DataReportal’s earlier 2024 figures were similar to 12.4 million users.
■ SNAPCHAT
Based on the latest available data for early 2025, the total number of Nigerians on Snapchat is approximately 19.6 million.
This figure is consistently reported by multiple sources, including Pointblank News and DataReportal, which base their numbers on Snapchat’s own advertising tools.
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